This
Anti-Aging Face Cream is formulated to help you repair your skin
while you sleep. During sleep, the body’s restorative processes renew damaged cells
and stressed skin tissue. It is a powerful anti-oxidant rich cream for people
who want to achieve maximum results with minimum effort, providing optimal
protection, hydration, and skin renewal during the night.
- Renew damage skin
- Hydrate dry, over-stressed skin
- Improve texture and tone of face, neck and decolletage
Anti-ageing creams: What really works?
Women
are prepared to spend a fortune on anti-aging creams with hi-tech ingredients.
But new research shows the cheap stuff may do the job better
Another
year, another wrinkle; inevitably you wonder how much money you can afford to
throw at the problem you see in the mirror every morning.
L'Oreal advertising slogan,
"Because You're Worth It", has seeped into the national
consciousness. Youthful, glowing skin has a price tag that's well into three
figures - if you care about yourself, that is.
Of course, we all know that the
promise of a miracle in a pot of cream, however expensive, is unrealistic.
Experts point to the "coincidence" that astronomical
"pharmaceutical" prices have followed the visible success of today's
invasive treatments, with sales pitches claiming that products are "better
than Bot-ox" or "achieving the same results as a peel".
The latest scientific study to
debunk beauty-counter prices comes from Consumer Reports, the US version of
Which? Scientists used a "high-tech optical device" to monitor
changes in wrinkle depth and skin roughness achieved by 10 of the best-selling
anti-aging creams on a group of women, aged 30 to 70, over 12 weeks. As the
team reported in the January issue of its magazine, the price of products was
unrelated to efficacy.
The best performer was one of the
cheapest: at £16 for 30ml, Olay Regenerist achieved slightly better results
than its more expensive rivals. The La Prairie Cellular range, costing up to
£229 for a 30ml pot, was among the least effective, as was StriVectin-SD,
costing £67 for a 6oz tube. Other luxury products such as LancĂ´me Renergie and
Roc Retin-Ox were also less effective than Olay.
The message, however, was
unequivocal: you may be worth it, but most anti-aging face creams aren't.
"Even the best creams reduced the average depth of wrinkles by less than
10 per cent, a magnitude of change that was barely visible to the naked
eye," according to Consumer Reports.